"B2B" means "business to business." The term encompasses all companies that create products and services geared toward other businesses. This can include SaaS products, B2B marketing firms and overall business supply companies.
If you own a small business, you likely will have to work with a B2B company at some point in your journey. It's important to understand what B2B is, why it matters to your business and how you can leverage it to better your own business.
B2B companies are supportive enterprises that offer the things other businesses need to operate and grow. Payroll processors and industrial suppliers are a couple examples. This is in contrast to business-to-consumer (B2C) models, which sell directly to individual customers, and consumer-to-business (C2B) models, in which users offer services for a business (such as customer reviews or influencer marketing). B2B companies have an entirely different target audience: They offer the raw materials, finished parts, services or consultations that other businesses need to operate, grow and profit.